Skip to main content

 

Powersports Listings Mergers & Acquisitions Announces New Ownership at Southern Thunder Harley-Davidson in Southaven, Mississippi

Powersports Listings Mergers & Acquisitions (PLMA) (powersportslistings.com) assists American entrepreneur and philanthropist Bob Parsons in the sale of Southern Thunder Harley-Davidson to predominant Harley-Davidson dealership operator, Dale Rhoads, owner of DEFCON Powersports

PRESS RELEASE  UPDATED: APR 21, 2021 05:00 CDT
Southern Thunder Harley-Davidson

SOUTHAVEN, Miss., April 21, 2021 (Newswire.com) - Southern Thunder Harley-Davidson (STHD), a leading Harley-Davidson dealership located 15 minutes south of Memphis, Tennessee, is under new ownership after renowned American entrepreneur and philanthropist Bob Parsons engaged Powersports Listings Mergers & Acquisitions (PLMA) (powersportslistings.com) to facilitate the sale of the dealership. STHD now joins Dale Rhoads-owned DEFCON Powersports (DEFCON) (defconpowersports.com), with Harley-Davidson locations in Tulsa, OK, St. Paul, MN, Eden Prairie, MN, Lakeville, MN, Blaine, MN and Wichita, KS.

Parsons and Gina Marra, Vice President overseeing Parsons' powersports operation, attribute the decision to sell STHD to their strategy to expand and focus on their Arizona-based ventures, which include Harley-Davidson of Scottsdale (hdofscottsdale.com), the world's largest Harley-Davidson dealership at 150,000 square feet, and GO AZ Motorcycles (goazmotorcycles.com).

In the last two years, the GO AZ Motorcycles family of dealerships has doubled with the addition of stores in Cottonwood and Flagstaff joining the recently expanded Scottsdale and Peoria locations. The group is currently in progress on another GO AZ Motorcycles' acquisition expected to also finalize soon.

"As the number of dealerships in Arizona continues to grow, it becomes an even greater challenge to manage Southern Thunder Harley-Davidson remotely," stated Marra. "Bob and I feel that the decision to sell at this time, and to this particular buyer, is what's best for both Southern Thunder Harley-Davidson and the staff in Southaven."

Parsons purchased STHD in 2013 from, then majority owner, Lisa Rossmeyer-Wade, a transaction in which PLMA assisted as seller representative.

Bob Parsons
Robert Parsons
Gina Marra
Gina Marra

PLMA's Jerry Szopinski, President of Sales & Networking, has maintained a longstanding relationship with Dale Rhoads and identified him as a great fit for the acquisition of STHD. After several weeks of analysis and negotiations, a deal was struck to acquire all operating assets and three parcels of real property included in the massive Southaven, Mississippi dealership complex. This acquisition marks the seventh dealership location for DEFCON and further solidifies its massive Harley-Davidson dealership footprint in the United States' central time zone and is projected to propel the enterprise to more than $120MM in annual revenue with a clear vision stated by Dale Roads that "EXCEEDING EXPECTATIONS IS OUR BUSINESS." 

The buy-sell transaction closed on Monday, April 19, 2021, with DEFCON's first day of operational control on Tuesday, April 20, 2021.

Dale Rhoads





Powersports Listings Mergers & Acquisitions (PLMA), the professional powersports industry dealership brokerage centrally located in Dallas, Texas, managed the transaction as the Seller's representative with team members: 

Tom Macatee, CEO 

David Clay, CIO

Jerry Szopinski, President of Sales & Networking

Mike Pate, Managing Director

Comments

Post a Comment

Popular posts from this blog

  Kentucky dealer expands with acquisition of Gateway Cycles Gateway Cycles, located in Mount Sterling, Kentucky, has been acquired by existing dealership owner Derek Harmon. Harmon owns multiple powersports and outdoor equipment dealerships in Northeastern Kentucky and continues to expand his reach in the powersports industry with this acquisition.   The former long-established owners, Carl and Eileen Rosania, are husband and wife. The Rosania’s have diligently run the dealership for over two decades and have grown it from a small parts and service shop to a renowned major multi-line powersports dealership. The dealership has received multiple Ichiban national dealer awards through Kawasaki and consistently ranks in the top two for its region across all of its product lines. The dealership carries Kawasaki, Suzuki, CFMOTO, SSR-QJMOTOR, Moto Guzzi and Kayo and is located in a nearly 19,000 square foot facility that was originally occupied by a Piggly Wiggly supermarket. From left to ri
Post a Comment
Read more

New Ownership at Gresham Powersports of Gresham, OR

  Powersports Listings Mergers & Acquisitions Announces New Ownership at Gresham Powersports of Gresham, OR PRESS RELEASE   •   JUN 9, 2023 05:00 CDT After 10 years under prior ownership, Gresham Powersports of Gresham, OR, has new ownership for the KTM, Husqvarna, GasGas, Yamaha, and Bad Boy Mowers dealership. GRESHAM, Ore., June 9, 2023 (Newswire.com) -  Power Investments, LLC has acquired Gresham Powersports with principal owners Phillip Saraceno along with his wife Karla Brand-Saraceno. Gresham Powersports boasts a strong brand lineup of KTM, Husqvarna, GasGas, Yamaha, and Bad Boy Mowers and operates from a spacious facility on 1.5 acres in Gresham, Oregon, situated 12 miles east of Portland. Selling owner Nate DeRoss established the dealership in 2013 and grew the business to sales of more than 1,100 combined new and used units per year. Upon the decision to sell the dealership, Nate contacted Mike Pate, Vice President of  Powersports Listings Mergers & Acquisitions (PLMA)
Post a Comment
Read more
  Powersports Listings Mergers & Acquisitions Announces New Ownership at Wild West Harley-Davidson of Lubbock, Texas After 17 years under ownership of Larry Hay, Wild West Harley-Davidson has new owners. PRESS RELEASE     JUN 3, 2022 05:00 CDT LUBBOCK, Texas, June 3, 2022 (Newswire.com) -  Mark Magarian along with the existing  Wild West Harley-Davidson  General Manager Michael Keeton have acquired the assets of Wild West Harley-Davidson of Lubbock, Texas. The Lubbock Harley-Davidson dealership has roots back to the 1950s and has been at its 58th Street address since 1988. Selling owner Larry Hay (a prominent West Texas entrepreneur, investor, and former Mack Truck dealer) acquired the dealership in 2005 and implemented an aggressive expansion doubling the size of the facility to over 32,000 sq. ft. and constructed a massive 1.25 acre all-concrete rider academy lot. Larry's decision to retire from the Harley-Davidson dealership operation was not a quick decision, as in fact he
Post a Comment
Read more