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Powersports Listings Mergers & Acquisitions Announces New Ownership at Wild West Motorsports-Greeley Harley-Davidson in Greeley, Colorado

Powersports Listings Mergers & Acquisitions (PLMA) (powersportslistings.com) assists the Elway Dealer Group (the company of NFL football legend and leading American auto dealer John Elway) in the purchase of the assets of its third Powersports Dealership - Wild West Motorsports-Greeley Harley-Davidson

PRESS RELEASE  DEC 10, 2021

From left: Bill Johnsen, Steve "Ris" Risdal, Michael Maledon

GREELEY, Colo., December 10, 2021 (Newswire.com) - Elway Powersports has purchased Greeley Harley-Davidson-Wild West Motorsports, which marks its third powersports acquisition this year. Greeley Harley-Davidson-Wild West Motorsports hosts a compelling brand line up of Harley-Davidson, Honda, Polaris, and Yamaha on a single flagship complex in Greeley, Colorado.  With roots dating back to 1968, the dealership has over 50 years of history in Northern Colorado and has been under the ownership of Steve Risdal 'Ris' since 2002.

Upon Steve Risdal's decision to retire, he enlisted the services of Powersports Listings M&A (PLMA), who produced several interested candidates for the dealership. The cream soon rose to the top with the John Elway Dealership Group (Elway) as Michael Maledon, President of Elway Powersports, and business partner Bill Johnsen ran the ball on the purchase opportunity of the 48,000 sq. ft. showplace on over 4 acres along US Hwy 34. 

Michael Maledon commented: "When we heard 'Ris' was planning his retirement, we jumped at the opportunity. This is a great addition that will complement our other two powersports dealerships in Northern Colorado. By adding Harley-Davidson, Polaris, and Yamaha, Elway Powersports now represents eight of the top brands in the industry. Moreover, similar to our previous two acquisitions, we inherit a terrific staff of people."

Mr. Risdal commented: "Everyone I've met on the Elway team has impressed me. It's a class organization, and it alleviates a great deal of stress knowing my employees of nearly 20 years remain in great hands!"

The buy-sell transaction closed on Tuesday, Dec. 7, 2021, with on-site help from Tom Macatee, David Clay, and Mike Pate of the PLMA organization and the Elway Dealer Group company took over operational control as Elway Powersports, LLC the same day. 


https://powersportsbusiness.com/top-stories/2021/12/14/elway-group-acquires-first-harley-davidson-dealership/


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